AMD’s Developer News

Tens of thousands of you subscribe to the hcNewsflash newsletter. That circulation justifies a bit of an announcement.

We’re changing the name. You’re shocked, I know.

For one thing, how many of you know what the “hc” stands for? Did the answer just pop right into your head? Or are you thinking about it even now?

When we named the newsletter (hc being short for heterogeneous computing, by the way), we were focused on bringing you news about all things related to – you guessed it— heterogeneous computing.

Over the years the newsletter has expanded to include information about all kinds of AMD software technology. At the same time, the power of GPU compute has found its way into new domains, like embedded development and scientific computing.

So we thought it only fitting to update our name to reflect reality. We’re also thinking that breaking down a silo wall or two would be a good thing here. If you’re a game developer you might benefit from seeing how an embedded developer uses the same technology. And vice versa. amd_badge_img2-300x188

Whatever your programming expertise, whether your focus is on APU, GPU, or CPU, if you want to get the most out of your code then this newsletter is for you. We plan to continue to scour the earth, and galaxies far, far away, to bring you news, tips, events, and lots more that make developing software for AMD platforms faster, easier and more productive. Sometimes even just more fun.

So, for our current subscribers, welcome to the AMD Developer News: same great stuff, and silage-free. If you aren’t a subscriber, you can subscribe here and join the party. We send it out about once a month, but only if we think there’s good stuff worth hearing about. If you want to check it out first you can explore archived issues here.

N*10^4 of your colleagues think it’s worthwhile. Your mileage may vary, but we think you’ll like it too.

Jim Trudeau is the Senior Manager for Developer Outreach at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

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